SPEAKING
Transform Your Workplace: Unleash Potential, Drive Results
Empower your workplace with inspiring keynote talks that foster well-being, motivation, collaboration, and resilience, ultimately delivering results. Experience increased engagement, enhanced creativity, and a thriving work environment.
My presentations blend contemplative wisdom, science, and actionable strategies, providing your team with the tools they need to excel.
Topics include:
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Conscious Leadership
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Dynamic Team Building
-
Manifesting Goals
-
Thriving in Ambiguity
-
Building Mental Fitness
Let's connect to discuss how I can tailor a transformative keynote experience for your next event.
Go-to-Market
Go-to-Market Strategy & Execution
I work with founders, investors, and leadership teams to clarify where they will compete, how they will create value, and what must happen across the organization to turn strategy into commercial progress.
My role is not simply to develop a plan. I work alongside leaders to sharpen positioning, align priorities, close execution gaps, and build the cross-functional discipline required to move from intention to results.
Areas of focus may include:
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Market positioning and strategic choice
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Market entry and cross-border growth
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Customer, product, and commercial priorities
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Go-to-market planning and execution
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Strategic messaging and market narrative
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Cross-functional alignment across sales, product, marketing, and leadership
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Fractional implementation support through growth, change, and complexity
My experience spans global brands and venture-backed businesses, including Google, Microsoft, Samsung, Nike, Amobee, and SingTel. At Google, I led go-to-market strategy and product commercialization for YouTube advertising in Japan, working across sales, product, marketing, and engineering.
The goal is not strategy for its own sake. It is clearer choices, stronger alignment, and disciplined execution that creates commercial progress.
“Craig has a strong ability to understand consumers and markets from multiple cultural perspectives. At Nike, he combined functional and psychographic segmentation to bring greater clarity to the running business, strengthen the positioning of the product line, and translate consumer insight into better-informed commercial decisions and execution.”
Keiichi Takehana
Former NIke Executive, Head of Arc'teryx Asia Pacific Country Manager, Burton Japan
SPEAKING
Transform Your Workplace: Unleash Potential, Drive Results
Empower your workplace with inspiring keynote talks that foster well-being, motivation, collaboration, and resilience, ultimately delivering results. Experience increased engagement, enhanced creativity, and a thriving work environment.
My presentations blend contemplative wisdom, science, and actionable strategies, providing your team with the tools they need to excel.
Topics include:
-
Conscious Leadership
-
Dynamic Team Building
-
Manifesting Goals
-
Thriving in Ambiguity
-
Building Mental Fitness
Let's connect to discuss how I can tailor a transformative keynote experience for your next event.
