Credentials
Leadership and Coaching
• Certified Professional Co-Active Coach (CPCC)
• International Coaching Federation, Professional Certified Coach (PCC)
• 1,500+ hours of coaching and facilitation at Google
• Consistent feedback score of 5 out of 5
• Recognized in the top 1% of Google managers and coaches
• Google People Development Faculty and Master Facilitator
• Executive nominated respect@ advisor (belonging, inclusion, and workplace concerns)
• Master Facilitator Training (Google)
• Inner MBA graduate
Professional Background
• Founder, Wave Coaching
• Adjunct Professor, Orfalea College of Business, Cal Poly
• 20+ years in global sales and marketing at Google, Microsoft, Nike, and Samsung
• Founded four companies and built four brands
• Nike Global Presentation Training
• Microsoft Global PR and Spokesperson Training
• MBA
Personal and Global Experience
• Division 1 collegiate tennis player
• Junior black belt in Taekwondo (tested at Kukkiwon Headquarters in Korea)
• Lived in Kenya, Madagascar, Australia, Korea, Hong Kong, Singapore, Japan, & the United States
• Japanese speaker
• 30+ years of experience across Asia
I’m a facilitator, speaker, and coach who supports leaders, teams, and individuals navigating complexity, change, and reinvention. My work blends neuroscience, contemplative wisdom, performance psychology, and two decades of global leadership experience.
My path has never been linear. I’ve faced significant adversity, cancer, job loss, harassment, immigration challenges, and high-pressure environments across Asia and the U.S. These experiences reshaped my understanding of resilience, identity, and purpose.
Over time, I learned that authenticity isn’t optional; it’s foundational. And meaning isn’t something you find, it’s something you create.
Professionally, I spent more than 20 years in senior roles at Google, Microsoft, Nike, and Samsung, leading multicultural teams and designing global initiatives. I also founded several companies, building brands from the ground up.
My life across Kenya, Madagascar, Australia, Korea, Hong Kong, Singapore, Japan, and the U.S. shaped my global perspective and my belief that genuine leadership begins within.
Outside of work, I played Division 1 tennis, earned a Taekwondo black belt in Korea (tested at Kukkiwon HQ), and today I’m grounded by the people who matter most, my wife and our two children.
My coaching philosophy is simple:
Inner excellence creates outer performance. When you understand yourself deeply your patterns, values, mindset, and physiology, you can lead with clarity, resilience, and purpose.
That is the work I am here to support.
I'm Craig
Life has brought me my share of challenges, losing my job, navigating cancer, immigrating across continents, and working in environments that weren’t always inclusive. Through all of this, I learned something essential:
You can’t avoid difficulty, but you can learn to meet it with clarity, meaning, and courage, and often turn it into growth.
My journey is a reminder that we all have a deeper strength within us. If you’re ready to train the inner clarity, steadiness, and awareness that makes sustained performance possible, I am here to work alongside you.
I'm Craig
Life has brought me my share of challenges, losing my job, navigating cancer, immigrating across continents, and working in environments that weren’t always inclusive. Through all of this, I learned something essential:
You can’t avoid difficulty, but you can learn to meet it with clarity, meaning, and courage, and often turn it into growth.
My journey is a reminder that we all have a deeper strength within us. If you’re ready to train the inner clarity, steadiness, and awareness that makes sustained performance possible, I am here to work alongside you.
